Coffee Pack

2025- Voodoo - Art direction, hands on visual development and art team management.

My role covered two main areas: uplift the visual quality of an existing game and create a new direction for the meta (from decoration to a simpler themed progression centered around a new narrative).



The new meta theme was based around a Coffee Truck travelling around the world. The different components were the actual truck, two mains characters and the different locations. AI was used to create the relevant art with a very small team of 2 artists+myself as hands on AD.

 


My contribution covered also branching out with UA by providing solid documentation about the updated game and coming with icons and store images suggestions.






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